Wednesday, September 5, 2012

à la mode: Heroes of 25

I just had to share these gorgeous photos from of some of my favorite models from the new magazine, 25, which released its first issue for July 2012 this past June. 25 Magazine is designed by one of my personal favorite models, Anja Rubik (the first featured photograph below). Anja Rubik is a highly successful model as she is widely featured in many big money campaigns such as Chole, Fendi, and Giuseppe Zanotti."Born in Poland and raised in Greece, Canada, and South Africa, she's fluent in several languages and exudes a calm, soulful worldliness, no doubt a result of years of solitary traveling," as New York Magazine describes her in an exclusive interview of which I provide excerpts from below. In the exclusive, Rubik explains how she became the editor of the magazine and what point of view she wants to portray in the world of fashion. I implore all to view the full interview here to understand Rubik's vision of sexuality in the modeling industry, being that she aimed to view it from a women's point of view. What I find most intriguing about her magazine is her approach to sexuality being that it speaks well for this month's theme on the female point of view. Sex has become quite a touchy subject for people to talk about, and I feel we all can learn a few things or two from her point of view for her consideration of eroticism and sexuality speaks for the transformation of the view of sex throughout history, and where we are now in our thinking. It's interesting for their to be a magazine which addresses the issue from a female viewpoint.

So how did you come up with the sex concept?
It was bothering me how the world is nowadays – how we approach nudity and sexuality and beauty. I thought it was really, really wrong, and I wanted to create something that goes back to the erotica of the seventies. I was searching for inspiration, and I looked at this magazine Viva, from the late sixties and early seventies, that inspired me. It was a Penthouse publication for women. I thought it was so beautiful and innocent, and very sensual and erotic, but all in very good taste. What happened to all of that? Nowadays, sex and nudity is either so vulgar or so prude. So I wanted to create something inspiring, and beautiful, and sensual, to get people to think in a different way.

A subject you explore a lot is the difference between porn and eroticism. Did you come to any conclusions about that?

I think it comes in waves, erotica. You know, back in the seventies, our approach to sex and everything was so much more beautiful and intentional. And then it changed throughout the eighties, and it became so harsh, and then the whole wave of AIDS brought so much fear, and in the nineties it became really, really rough. In general, I think erotica is a more sensual, more natural approach to nudity and sex. And I think porn has become really artificial, and sometimes it’s very, very vulgar. You have all these plastic surgeries, implanted breasts, and implants in the bottom and implants in the mouth, so much that the mouth starts to look like the vagina. I think we’re missing the innocence and beauty of sex, and at the end of the day, sex is something so, so natural.

Will the next issue of the magazine have a similar theme of erotica, or are you going to take on a whole new topic?
That’s a theme I want to continue in all the issues. I think it’s very interesting that we don’t have many magazines that are erotic. You do have things like Purple, but that’s more from a man’s point of view rather than from a woman’s point of view. 

Will you have male photographers in the next issue?
Yes. I want to keep presenting a women’s point of view on erotica, but I think it’s also open to men as well. I would hate anyone to say that the magazine is feminist. I would hope that a man can enjoy it as well. When I say feminism, I mean the kind that is very extreme. When it comes to religion or any point of view, if you become extreme in your beliefs then you lose yourself, and lose balance, and lose touch with reality. Obviously I want to support women, and I believe in women, and I think we should support each other, but we shouldn’t go into extremes. Some women can get very aggressive towards men, but we need men and love men, so keeping the right balance is the most important thing.

I love that the magazine doesn’t have a cover, but instead just comes in a box. 
We wanted to create something erotic, so we made it without the cover in a box because it’s almost like a naked body without any clothing, and you can see the spine. It’s very feminine, very sensual, so when you slide it out of the box it’s almost like a body sliding on sheets. It should be very fragile but strong inside. Like a woman who seems fragile but is very tough and strong.

The following women were photographed by photographer, Paola Kudacki, this spread focuses on women with “brains, savvy and, perhaps most significantly, dedication to a cause close to their heart”. 

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