Monday, May 7, 2012

READing Your Style: Vogue Health Initiative

British Vogue, June 2012
A Condé Nast International announced last Thursday, May 3, 2012,  that all nineteen international Vogue editions have made a pact to use healthy models in their magazines and is broken down into six agreed upon points. Jonathan Newhouse, Condé Nast  Chairman, was quoted, saying, "Vogue believes that good health is beautiful. Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the well-being of their readers [source] ." I will be coming back to the importance of this new development in coming weeks. Click through to read the six guidelines Condé Nast has outlined, or read the articles here at New York Magazine and British Vogue.  

The six guidelines are as follows:
1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.
2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.
3. We will help to structure mentoring programmes where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
6. We will be ambassadors for the message of healthy body image.

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