Monday, June 11, 2012

Style Watch: Yuna

Yunalis Mat Zara’ai, aka Yuna, from Kedah, Malaysia has been writing songs since the age 14, and has performed in many events in Malaysia since 2006. She gained a good following on MySpace which brought her much support and attention in her hometown, so much so that, the FADER Label from the US flew to Malaysia to sign her on to their label in February 2011. Describing her music as a “cross between Mary Poppins and Coldplay,” I could definitely feel that vibe in this video “Live Your Life” which was produced by Pharrell Williams, and released February of this year. In my fashion, this video reminded me of a music video from the 60’s or 70’s, a fluid montage of a story that is simple and soothing. The video definitely enhances the smoothness of her song for her beauty is mesmerizing. While watching the video I feel a tug-of-war going on in my head as I wrestle between focusing on her melodic sound, or on her intoxicating and innocent beauty. Having released her self-titled US debut album this past April, she just started a US tour with Graffiti6 where they will be performing at the popular Bonnaroo and Lollapalooza events this summer. As an aside, she has her bachelor’s in Legal Studies, and co-owns a women’s boutique in Subang Jaya, Selangor, which probably attributes to her festive, unique, international boho look. Beauty, brains, talent, and business savvy—what a combination for a potential future hit artist. [source]

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